Outdoor clothing refers to the clothes worn during outdoor activities such as mountain climbing and rock climbing. It can protect the body from harmful environmental damage, prevent body heat loss, and avoid excessive sweating during rapid movement.
Outdoor clothing refers to the clothes worn during outdoor activities such as mountain climbing and rock climbing. It can protect the body from harmful environmental damage, prevent body heat loss, and avoid excessive sweating during rapid movement.
Outdoor clothing is mainly divided into professional sports apparel and regular sports apparel. Professional sports apparel refers to the outdoor clothing worn by professional outdoor athletes. It usually has high performance requirements, targets the high-end market with a narrow audience, and has a smaller market share. In contrast, regular sports outdoor clothing mainly targets the low-end market and mainstream amateur sports enthusiasts. Therefore, it has a larger target audience and a broader market, accounting for 67.67% of the total market in 2017.
Generally speaking, men’s outdoor clothing is the main downstream market. The average unit price of men’s clothing is higher than that of women’s, and the clothing has better performance. In recent years, the downstream market for women’s outdoor clothing has gradually emerged. Due to diverse demand, shorter product update cycles, and generally lower pricing. With family outdoor activities becoming more mainstream, the children’s outdoor clothing market will experience rapid growth and increasing demand. Over the past five years, the men’s market has grown from 12.4804 billion US dollars to 17.3763 billion US dollars, with a compound annual growth rate of 6.84%. However, we believe that the men’s market has reached a mature level, while the women’s and children’s markets still have great potential, especially in Europe and North America. Although the men’s clothing market holds the largest market share, the compound annual growth rate of women’s and children’s clothing is expected to exceed that of men’s, reaching 7.29% and 7.84% respectively in the coming years.
With economic development, improved living standards, and continuous advancements in textile technology, outdoor clothing products are becoming more popular. Additionally, outdoor clothing products have multiple innovations, international enterprises, good distribution channels, high market maturity, and intense competition, making outdoor clothing increasingly popular worldwide.
After a period of development, the outdoor clothing industry is now in a mature stage with fierce competition, especially in the largest consumer market for outdoor clothing, North America. The outdoor clothing companies mainly come from the United States and Europe, with relatively low industry concentration. The top three companies are VF Corporation, Columbia Sportswear, and Arc’teryx.
Although China started its outdoor sports industry relatively late, it has great development potential. As the world’s second-largest economy, China has maintained high-speed growth for the past three to four decades and has become the largest producer of outdoor clothing. North America and Europe also have stable economic development, and their outdoor clothing industries are well-established and major downstream consumer regions.
With diversifying lifestyles, more and more people are engaging in outdoor activities to pursue a healthy, fashionable, and natural lifestyle, which has stimulated vigorous market demand for outdoor products. US consumers spend $645.5 billion annually on outdoor activities, and even during economic crises, the US outdoor sports market continues to grow at an average annual rate of 5%.
During financial crises, high-tech fashion items provide psychological comfort and satisfaction. Coupled with the increasing “user-friendliness” of outdoor clothing design, the outdoor sports industry has undergone significant improvements despite declining sales volume. Nowadays, outdoor sports are no longer just a way for people to stay fit; they have become a new way for family and friends to gather. When participating in outdoor activities, people are paying more attention to the functionality and effectiveness of products. For example, a windbreaker made from special fabric can evaporate water five times faster than pure cotton and can air dry within 10 minutes after rain. Additionally, it can also protect against UV rays and insect bites.
According to research, the total global sales of outdoor clothing amounted to $23.6561 billion in 2013 and increased to $33.4992 billion in 2018. It is projected that the market value of outdoor clothing can reach $47.3238 billion by 2023, with a compound annual growth rate of 7.17% from 2017 to 2023.
The growth of the outdoor clothing market is largely driven by downstream consumer demand. In developing countries, improving economic technology, increasing living standards, diverse entertainment, and a heightened awareness of health will promote the sales of outdoor clothing.In developed markets, they have independent patented technology, strong purchasing power, good consumption habits, and high product requirements, which contribute to the increasing market demand for outdoor clothing.
Passion Clothing is a professional outdoor clothing manufacturer in China. They collaborate with numerous well-known brands worldwide and produce various types of outdoor clothing that receive consistent praise from customers in terms of quality and price. With long-term business dealings with clients in North America and Europe, Passion Clothing understands the necessary craftsmanship for outdoor clothing and knows what fabrics and quality suit different customers. When producing windbreakers, they spare no effort in researching and offer their clients the most professional advice based on their design drafts, allowing customers to gain excellent reputation among end consumers.
Outdoor clothing is mainly divided into professional sports apparel and regular sports apparel. Professional sports apparel refers to the outdoor clothing worn by professional outdoor athletes. It usually has high performance requirements, targets the high-end market with a narrow audience, and has a smaller market share. In contrast, regular sports outdoor clothing mainly targets the low-end market and mainstream amateur sports enthusiasts. Therefore, it has a larger target audience and a broader market, accounting for 67.67% of the total market in 2017.
Generally speaking, men’s outdoor clothing is the main downstream market. The average unit price of men’s clothing is higher than that of women’s, and the clothing has better performance. In recent years, the downstream market for women’s outdoor clothing has gradually emerged. Due to diverse demand, shorter product update cycles, and generally lower pricing. With family outdoor activities becoming more mainstream, the children’s outdoor clothing market will experience rapid growth and increasing demand. Over the past five years, the men’s market has grown from 12.4804 billion US dollars to 17.3763 billion US dollars, with a compound annual growth rate of 6.84%. However, we believe that the men’s market has reached a mature level, while the women’s and children’s markets still have great potential, especially in Europe and North America. Although the men’s clothing market holds the largest market share, the compound annual growth rate of women’s and children’s clothing is expected to exceed that of men’s, reaching 7.29% and 7.84% respectively in the coming years.
With economic development, improved living standards, and continuous advancements in textile technology, outdoor clothing products are becoming more popular. Additionally, outdoor clothing products have multiple innovations, international enterprises, good distribution channels, high market maturity, and intense competition, making outdoor clothing increasingly popular worldwide.
After a period of development, the outdoor clothing industry is now in a mature stage with fierce competition, especially in the largest consumer market for outdoor clothing, North America. The outdoor clothing companies mainly come from the United States and Europe, with relatively low industry concentration. The top three companies are VF Corporation, Columbia Sportswear, and Arc’teryx.
Although China started its outdoor sports industry relatively late, it has great development potential. As the world’s second-largest economy, China has maintained high-speed growth for the past three to four decades and has become the largest producer of outdoor clothing. North America and Europe also have stable economic development, and their outdoor clothing industries are well-established and major downstream consumer regions.
With diversifying lifestyles, more and more people are engaging in outdoor activities to pursue a healthy, fashionable, and natural lifestyle, which has stimulated vigorous market demand for outdoor products. US consumers spend $645.5 billion annually on outdoor activities, and even during economic crises, the US outdoor sports market continues to grow at an average annual rate of 5%.
During financial crises, high-tech fashion items provide psychological comfort and satisfaction. Coupled with the increasing “user-friendliness” of outdoor clothing design, the outdoor sports industry has undergone significant improvements despite declining sales volume. Nowadays, outdoor sports are no longer just a way for people to stay fit; they have become a new way for family and friends to gather. When participating in outdoor activities, people are paying more attention to the functionality and effectiveness of products. For example, a windbreaker made from special fabric can evaporate water five times faster than pure cotton and can air dry within 10 minutes after rain. Additionally, it can also protect against UV rays and insect bites.
According to research, the total global sales of outdoor clothing amounted to $23.6561 billion in 2013 and increased to $33.4992 billion in 2018. It is projected that the market value of outdoor clothing can reach $47.3238 billion by 2023, with a compound annual growth rate of 7.17% from 2017 to 2023
The growth of the outdoor clothing market is largely driven by downstream consumer demand. In developing countries, improving economic technology, increasing living standards, diverse entertainment, and a heightened awareness of health will promote the sales of outdoor clothing.In developed markets, they have independent patented technology, strong purchasing power, good consumption habits, and high product requirements, which contribute to the increasing market demand for outdoor clothing.
Passion Clothing is a professional outdoor clothing manufacturer in China. They collaborate with numerous well-known brands worldwide and produce various types of outdoor clothing that receive consistent praise from customers in terms of quality and price. With long-term business dealings with clients in North America and Europe, Passion Clothing understands the necessary craftsmanship for outdoor clothing and knows what fabrics and quality suit different customers. When producing windbreakers, they spare no effort in researching and offer their clients the most professional advice based on their design drafts, allowing customers to gain excellent reputation among end consumers.
Post time: Jun-20-2023
